Five Reasons Why Certain Solar Salesmen Are Better Than Others


When you are trying to sell Solar solutions to people and to businesses, it is vital that you know exactly how best to approach it to ensure that you are as likely as possible to find success with it. The truth is that being a Solar salesperson can be quite tricky to get right. But chances are, you are driven by a genuine desire to help people and businesses, while also trying to make the planet a better place to be, so it is worth knowing how to improve as a Solar salesperson. Here are some of the reasons some solar salespeople are better than others.

1. They Hunt Leads First, you are only really going to get those sales if you are spending a good amount of time actively searching for leads. The best solar salespeople are those who understand this, and who therefore spend their time going out looking for solar leads at every opportunity. If you are grabbing every opportunity, more is going to come your way. There are many ways to get more leads - such as canvassing door-to-door, leveraging your social media, and networking more widely.

2. They Conduct Post-Installation Marketing This is related to the above, but it is also an important thing to bear in mind, so let us look at it specifically. If you are stopping your marketing after you conduct an installation, you are shooting yourself in the foot. When you have an installation done, that is a sign that there is interest in the area - which is why the best solar salespeople tend to conduct some post-installation marketing in the area, with promotions to bring people in.

3. They Are Fantastic Rapport-Builders Salespeople tend to be rapport-builders, and this is something that you might feel you have intuitively within you which led to you wanting to do this kind of work. If so, it is a quality that you will want to leverage. The best solar salespeople always build rapport very strongly, allowing them to foster interest and make a solid close every time.

4. They Know the Product Of course, you are only going to be able to sell solar to people if you really, intuitively, deeply know the product, and you can tell people what is so good about it. You need to understand the incentives and benefits of solar-like the back of your hand so that you can rattle them off to whoever is listening. Showing your knowledge is a powerful way to ensure that your clients say yes.

5. They Consider the Customer's Situation Not every solar outfit is the best choice for every person. The skill of the salesperson is to match the customer to the product, to find for them exactly that which suits them and their financial situation perfectly. If you can do this, you are going to find that your customers are much more likely to commit, and you will enjoy it so much more because of it.

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